Blog | Taste Design

Put yourself in the pixel

The advertising world has been all of a tizzy of late over the news that Procter & Gamble plan to reduce their advertising budget to focus more on social media. There’s no doubt that P&G’s Old Spice ads were something of a YouTube sensation. But was this because people loved the ads or the product? How many people would have viewed them had they not been supported by the “traditional” media that P&G are rumoured to be cutting back on? We believe there’s little doubt that for some small companies... Read The Rest →

Happy Birthday to us!

2012 is quite the year for big occasions – the Queen celebrates sixty years of ruling over us in a happy and glorious fashion, the Olympics are taking place in London and it’s the two-hundredth anniversary of the birth of Charles Dickens. All very jolly and worthy of note we’re sure you’ll agree, but here at Taste Towers we’re celebrating something that, for us at least, is even more exciting – our fifth birthday! The year we first fired up the Taste Macs, Rihanna was singing about her Umbrella (ella,... Read The Rest →

Out of the mouths of babes…

Here at Taste Towers we were somewhat taken with this video (in fact we posted a link to a story about it quite recently). We love the fact that the child in it instantly indentifies Apple and associates the Starbucks logo with coffee – must be the fact her dad’s a designer! Plus we think some of her literal descriptions of the logos are nothing less than adorable. (Our faves are her takes on Google Chrome and X-Box.) It’s not the first time we’ve heard of a pre-schooler connecting logos with... Read The Rest →

Broderick… Broderick… Broderick…

Sometimes an ad campaign moves pretty fast. Only last week this ten-second teaser (http://www.youtube.com/watch?v=-xPALQJbTOA&feature=related) sent the internet into a veritable tizzy of speculation. Was there to be a sequel to beloved 80s’ movie, Ferris Bueller’s Day Off? Was it an ad? And if so what for? “Save Ferris” (from being rehashed as an ad) many cried. Others were curious to know what the story would be – would Mr. Ronney’s predictions for the school skipping student be realised? Meanwhile, here at Taste Towers at least one resident of the creative... Read The Rest →

Beanz Meanz recognition

It seems that Heinz Beanz (as they’ve been officially know since a revamp of the label in 2004) are on a lot of people’s lips right now – or at least their advertising strap line is. In a recent poll among readers of Creative Review, the long running – 45 years and counting – “Beanz Meanz Heinz” slogan has topped the charts. And not for the first time either; back in 2000 it was voted the Best Slogan of all time by a panel of advertising professionals. Looking at the... Read The Rest →

Branded a success?

Gap. Starbucks. Microsoft. Apple. Heinz. Orange. Ford. After reading that we’re willing to wager a chocolate Hobnob that you’ve got at least one logo flashing through your brain right now. We’re even willing to risk a second biccie on the fact that as well as a visual image you also – albeit briefly – pondered your perception of that company. And that – assuming your thoughts were vaguely positive – is the magic of branding. Sort of. Of course, it’s a bit more complex than that in reality, but in... Read The Rest →

THAT WAS THE YEAR THAT WAS…

Royal Weddings, riots and the unstoppable rise of One Direction, all in all 2011 has been a funny old year. And whilst we’re happy to leave in-depth analysis of current affairs and sensible stuff to Jon Snow and co, we couldn’t resist rounding off the year with a wee review of the past 12 months… It was the year that saw the seven-billionth human arrive on the planet, Hallmark launch a range of redundancy cards and baking become somewhat chic. It was also the year that several big name brands... Read The Rest →

Merry (Edinburgh) Christmas Everybody

(To be sung to the tune of “Merry Christmas Everybody” by Slade – Noddy Holder style vocals optional.) Are you cursing at your sore and aching feet As you fight your way through crowds on Princes Street? Seeing kids dressed up as reindeer As they ride round in their prams And their mothers curse the chaos of the trams So here it is Embra Christmas Everyone’s on the big wheel Don’t have a gluhwein first Or rather ill you’ll feel Are you waiting for the postman to arrive... Read The Rest →

Smells like teen spirit

We admit that here at Taste Towers we haven’t, of late, blogged quite as often as we’d like to. But now our new website is up and running it’s time to get back to blogging. And where better to start than with an episode of our fave show? Especially when it’s an episode devoted to branding, packing and advertising. So, for one week only, the Taste Apprentice blog is back… Challenged to brand, package and promote a deodorant, Zara and Blond Harry were appointed team leaders, and given their bossy... Read The Rest →

It’s beginning to look a lot like Christmas…

Like the sound of Slade screaming from shop speakers, the annual airing of festive ads is a sure sign that Christmas is coming. * Back when we were still writing to Santa, Christmas ads were simple affairs – just images of toys and reminders of special seasonal deals. If you were lucky you maybe glimpsed some recently retired footballers singing about aftershave, but that was about as exciting as it got. In recent years, however, certain stores’ Christmas ads have become eagerly awaited big budget productions that generate more press... Read The Rest →